Build a financial model you can actually run the business on—and defend in front of investors, lenders, and buyers.

100+
Models Built From Scratch
$700M+
Transaction Value Advised
30+
Cross-Border Transactions
6
Sectors of Deep Expertise

What we build

ControlFi combines financial expertise, rigorous modeling, and AI-assisted workflows to deliver forecasting, scenario planning, and performance insights built around your business.

Three-Statement Models

Income statement, balance sheet and cash flow linked into one forecast. Driven, not hardcoded.

Financial Forecasting and Planning

A forecast you can defend line by line, because every number traces back to a driver.

Scenario and Sensitivity Analysis

Base, upside, and a downside that genuinely changes collection timing and churn.

Cash Flow and Liquidity Models

Thirteen-week and long-range cash models. Runway, covenant headroom, and the week you actually run short.

Startup Financial Modeling

ARR, cohorts, CAC payback and burn, on the same engine that produces the statements.

Budgeting and Operating Plans

The plan built once and maintained monthly, with variance against it that someone can act on.

FP&A and Board Reporting

Monthly packs that answer the board's questions before they ask, tied to the model underneath.

Headcount and Capacity Planning

Hiring plans costed properly — fully loaded, phased by start date, visible in the cash line.

Cap Table and Funding Models

Dilution, option pool, and what each round actually leaves you across the outcomes on offer.

Valuation Models

DCF, comparables and the VC method, built on the same forecast as the operating model.

M&A and Transaction Models

Built to be attacked. Checks that fail loudly, assumptions visible, diligence questions answered first.

Model Reviews and Rebuilds

A structured audit of what you have, delivered as a written list of what is broken.

Not sure which financial model you need?

Book a Model Review

What a correct model actually looks like

Four properties. A model missing any of them is not ready for anyone outside your company to see.

  1. The balance sheet balances in every forecast period, without a plug

    A plug is a hardcoded number forcing assets to equal liabilities plus equity. It does not fix the problem; it hides broken links.

  2. Assumptions live in one place

    A single inputs tab, color-coded, with nothing hardcoded inside a formula anywhere else in the workbook.

  3. Checks fail loudly

    A balance check, a cash tie-out and sum-of-parts checks, formatted to display red where they are non‑zero.

  4. Historicals reproduce

    At least 12 months of actuals, ideally 24, driving the assumptions rather than sitting beside them.

Who this is for

Raising Equity

For fundraising readiness

Defend your assumptions and funding requirements with an investor-ready financial model.

Debt or Refinancing

For debt capital

Build a cash flow and debt model lenders can underwrite. Test covenant headroom and debt service coverage.

Preparing for Sale

For M&A and exit readiness

Prepare for buyer due diligence with clean historicals and a defensible financial model.

Evaluating Investments

For investors and funds

Assess a target's financial model with an independent view of management's assumptions with scenario analysis.

Fixing an Existing Model

For reviews and rebuilds

Trace broken links across your three-statement financial model and identify unreliable assumptions.

How it works

  1. 1

    Scope Call & Materials

    What the model is for, who will read it, and what decision it has to support. A model built for a lender is not the same instrument as one built for a board.

  2. 2

    Historicals & Structure

    Load and reconcile the actuals first. If the historical balance sheet does not balance, it will never balance in the forecast — and that is a problem to find in week one.

  3. 3

    Drivers & Build

    Revenue by driver, costs by category with headcount driving the largest, then the three supporting schedules that do the real work: fixed assets, debt, and working capital.

  4. 4

    Statements, Links & Checks

    The balance sheet, the cash flow statement on the indirect method, closing cash linked back, and the check row that makes the whole thing trustworthy.

  5. 5

    Scenarios, Handover & Training

    Scenario and sensitivity layers, then a walkthrough so you can run and defend it yourself. A model you cannot explain is a liability in a meeting, however well built.

Financial modeling vs the alternatives

OptionCost (UK)Cost (US)What you getWhere it breaks
A template£0–£200$0–$250A structure to start fromTemplates encode assumptions about a business that is not yours. The schedules and drivers have to reflect how your company converts activity into cash
Your analyst or accountantInternal timeInternal timeFull context, no external costMost have never had a model attacked in diligence. They know the business—but may lack transaction-level scrutiny.
Modeling software£100–£1,000/mo$150–$1,250/moFast, connected to your accounting systemExcellent at reporting what happened. Weaker at bespoke structures, transaction models and anything investors want
A specialist buildProject feeProject feeBuilt for your structure and your audience, and defensibleOverkill if you need a simple runway calculation

What it costs

Financial modeling is usually priced as a project fee rather than a retainer, because it is a defined deliverable with a defined endpoint.

What moves the number:

  • Whether your historicals are clean, or need reconstructing first — the single biggest variable, and the one most founders do not anticipate
  • Structural complexity — one revenue line in one entity versus multiple products across jurisdictions with intercompany flows
  • Audience — a board model, a lender model and a diligence model are different instruments with different standards of proof
  • Whether it is a build, a rebuild or a review — a review is a fraction of a build, and is often the right place to start

Why ControlFi

100+ financial models built

Across 6 sectors: AI, FinTech, E⁠-⁠commerce, Logistics, MarTech, Software.

9+ years in corporate finance

30+ cross-border M&A transactions and financings with $700M+ in total aggregate value.

Work directly with builder

No associate, no handover, and a walkthrough at the end so the model is yours to run.

ControlFi Library

More on financial modeling

Practical guides to building reliable models, forecasting cash flow, and understanding the numbers behind your business.

Bogdan Stepanov

Bogdan Stepanov

Founder, ControlFi

Bogdan has spent over nine years in M&A, investing and private markets — advising on 30+ cross-border transactions and private financings worth…

Frequently Asked Questions

Building, rebuilding or auditing the financial model a company runs on — typically a three-statement model linking income statement, balance sheet and cash flow, with scenario and sensitivity layers on top.
In American English, financial modeling uses one L. ControlFi uses American spelling consistently across its services and resources.
A model linking the income statement, balance sheet and cash flow statement so that a change to any assumption flows correctly through all three. The test of a correct build is that the balance sheet balances in every period without a plug. Full explanation here.
Two to five weeks for most builds, depending mainly on the state of the historical accounts. A model review is usually a few days.
A template is a reasonable starting structure, but it encodes assumptions about a business that is not yours. The schedules and drivers have to reflect how your company actually converts activity into cash — which is the part a template cannot supply.
Yes, and it is frequently the right first step. A structured audit covering the three linking points, the supporting schedules, the error checks and a full hardcode sweep, delivered as a written list of what is broken and what it costs to fix.
A hardcoded figure typed over a formula to make one period look right. 83% of reviewed models contain at least one. It always propagates, and it survives every check except a line-by-line audit.
Excel by default, because iterative calculation, auditing tools and lender expectations all favor it. Google Sheets where collaboration matters more than complexity.
For most equity rounds, yes — its absence is itself a signal. For debt it is non-negotiable, because lenders are underwriting cash flow rather than growth.
The model, an assumptions summary, scenario and sensitivity layers, and a walkthrough session. The model is yours, unlocked, with no dependency on me to run it.

Talk about your model

Book a Model Review

Have a model? Get it reviewed. Need one? Start with a 30-minute scoping call.Have a model? Get it reviewed. Need one?
Start with a 30-minute review call.